Don't be afraid to add menu anchors to your site!

By incorporating links to various services or features directly within the homepage menu, you not only enrich the menu's appearance—making it appear more structured and professional—but also facilitate a smoother browsing journey for users. A well-populated menu helps visitors quickly locate the information they need without unnecessary scrolling or clicking, thereby improving user engagement and satisfaction

Selecting the right images for your website involves choosing realistic, USA-based photos that accurately portray the services being advertised. Ensure that these images align with your brand’s color scheme for a cohesive look. For location-specific businesses, opt for imagery that resonates with your target area to enhance relevance and connection with your audience. Previous tips about stock video footage selection also apply to image selection.

When doing a replicate, the main goal is to recreate the client's site as closely as possible, which can be a little difficult to do. Luckily, there are a few tools that you can use to make this process easier. Feel free to reference this list in the future, or visit this page, which has an even larger list of resources for you to use when building sites in general: https://dev-resources.simple.biz/helpful-tools

• Fonts Ninja: This is a great tool to use when trying to find the exact font that was used on a website.
• CSS Peeper: This tool works really well for finding padding and margins for elements throughout a site—something that can make your replicated site look even closer to the original if you match them exactly!
• Image Downloader: Need to grab some images from the legacy site to include on the site you are building? Look no further than the Image Downloader Chrome plugin. With one click, you can download all the images that you need for your replicate site!

For squeaky clean SEO, H2s should be used for any header that features the targeted keyword.

H3s should be used for headers featuring lexicon words that relate to the main keyword, supporting the content's thematic structure.

H4s and so on can be used for everything else.

Before you start designing, it's good to identify the brand identity. Colors, fonts, logo, and tone, are all great components to recruit into the overall design. I love having fun with the design and adding subtle elements to promote a site's brand identity. Throwing the logo into sections, playing with the typography, and color-coordinating the images, are all engaging ways to flesh out the site. 

Whenever I get designer's block, I'm not afraid of looking at inspo from other sites to get a new perspective. Trust your skills and instincts, and the results will take care of themselves!