First impressions are everything! Make sure the first section on your site "pops" and wows the customer. Spend a little extra time picking the perfect photos and BG video clips, and don't be afraid to add some subtle animation. An attention-grabbing first section creates a positive first impression and sets the tone for the rest of the site.

Emma's tip of the week emphasizes the importance of consistent header styling in creating branding for your site. Streamlining headers by using uniform fonts, sizes, boldness, and color enhances visual flow and reinforces your brand identity. Such deliberate design choices reflect well on our freelance developers and, more importantly, impress our clients. Consistency should also apply to dividers, maintaining uniform thickness, color, and length, as well as spacing between headers, dividers, paragraphs and buttons, which should also be as uniform as possible, site-wide.

Maddie's tip of the week is a reminder to title all pages with SEO specific titles. Ranking pages should have the title Keyword | Location | Phone Number. Secondary pages should have Page Title | Location | Phone Number. Remember also to change your H1 on the dynamic pages by connecting it to your keyword!

Nick's tip of the week is a reminder to look over all of the legacy site content (if it is available) throughout the building phase of a website. A lot of times, clients have helpful information pertaining to their business, the services they offer, and more, all right there and ready for you to use. If there is no legacy site, try searching for their business online, you'd be surprised at what you can find by doing a quick search on Google!

Sophie's tip of the week is a refresher on how to format dynamic page URLs. URL slugs on any dynamic keyword pages should only have the exact keyword and the location, and nothing else. For example:

https://website-name-multiscreensite.com/KEYWORD/LOCATION

Filler words like "services" should never be present in any URL slugs. Using only the location and keyword is good for SEO and offers a clean, professional URL name for our clients.

• One-half of the dynamic page's URL slug is pulled from the "item" column in the site's collection. Make sure that the item column in your collection consists of the exact keyword, and nothing else.
• The other half of the dynamic page URL slug can be found when you click the settings gear icon on your dynamic page > page URL. This field is where you should have the client's location in this format: "/city-state". 

If this order is ever flip-flopped due to the item column content in a collection being the location rather than keywords, that is perfectly fine too. You can double-check that the dynamic URL slugs are formatted correctly by viewing the dynamic pages of the published site.