Dev Resources
Crafting engaging and impactful header titles with ChatGPT.
Tutorial by Emma
06/14/2024
A website's header titles play a crucial role in shaping the impression of a first-time visitor. Aside from the SEO-related considerations, effective header titles should concisely convey specific marketing points or impressive information about the client and/or their services. Simply adding an adjective to the keyword every time won't make for a very interesting or persuasive experience, resulting in a lost opportunity.
1 .
Let's take a look at some examples of "empty" headers, which we want to avoid at all costs:
"Welcome to Simple.biz"
Never do this. Never. Just don't.
"Simple.biz Creates Websites"
This one is almost as useless as the prior. Do not waste valuable website space by pointing out the obvious.
"Website Gallery"
A header that simply states what is in the following section is less likely to keep users engaged.
"SEO Optimization"
Similarly, a header that simply lists a provided service or product does nothing to persuade users. Another wasted opportunity.
2 .
Now, let's take a look at some examples of mediocre headers and how they may potentially be improved, just to get a better understanding of what works the best.
"Website Company in the Triangle" → "Marketing for Triangle Businesses"
"Wonderful Websites for You" → "Impactful and Engaging Web Design"
"Your Website Experts" → "Optimize Your Site, Elevate Your Brand."
3 .
Finally, here is an example of how to finesse some better header title ideas from ChatGPT. As always, it is better to give our AI friend some information and instructions, even if they are brief. And remember to proofread the results to ensure that the writing is error-free and makes sense before use.
That's it! For more guides on how to effectively use ChatGPT to make your workflow more efficient and streamlined, be sure to check out the Dev Team's tips each week!